With the aim of establishing cooperation and exchange of information among MICE media professionals in Asia, Zhu Liwen of Events Fortune China invited media owners from India, Japan, Korea, Malaysia, Philippines, Singapore and Thailand to Shanghai to establish the Asia Events Media Union (AEMU).

Media owners from Asia that were inaugurated to the Union on March 27 were MICE in Asia (Malaysia), TTG (Singapore), Convention News (Korea Convention Association) and Event & Convention magazine from Japan. Members will meet twice a year in a city in Asia, while the head office will remain in Shanghai. The President of the Union will be from China with the Vice-President elected from any Asian country

The Asia Exhibition Media Union (AEMU) is a non-government organisation, and its main objective is to advance the rapid development of the conference and exhibition industry in Asia. Membership is open to all media owners in the meetings, incentives, conventions and exhibition industry. AEMU will also devote itself to promote communication, co-operation and the development of the conference and exhibition industry among countries in Asia and the Asia Pacific Region.