Global Tourism Economy Forum – Tourism and Leisure: Roadmap to a Beautiful Life

Press Room > 2019

GTEF or “the Forum” will convene in Macao from October 13 and 14. Centred on the concept of ‘Beautiful Life’ raised by President Xi Jinping, the Forum will lead forward-thinking discussions on global tourism economy.

This year, GTEF in collaboration with the World Tourism Organization (UNWTO) will bring the finale of the UNWTO Tourism Tech Adventure: SportsTech to Macao for the first time. The first GTEF World Tourism Investment and Financing Conference will also be launched in this edition.

Capitalizing on Macao’s role as a bridge that connects different peoples and enhances cooperation between China and the world, as well as a strategic tourism hub in the Guangdong-Hong Kong-Macao Greater Bay Area – the Forum is committed to enhancing the sustainable development of the global tourism industry with a special focus on China, and guiding global tourism stakeholders to unlock new opportunities across China and the Greater Bay Area.

It also marks the dual celebrations of the 70th anniversary of the Founding of the People’s Republic of China and the 20th anniversary of the Establishment of the Macao Special Administrative Region, as well as the launch of the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area, delegates will join hands to explore and shape a new landscape for the tourism ecosystem.

The 8th edition of GTEF will bring together ministers of sports, culture and tourism, corporate leaders and experts from worldwide to discuss the latest tourism policies and trends, unveil vast opportunities for new growth in cultural, sports and wellness tourism, as well as explore in depth the interplay potential between the tourism markets of China and Latin America.

At the same time, the signature “Face to Face, Ministers and Private Sector CEOs” session will return with a high-level dialogue between ministers and global private-sector CEOs around the topic of cultural, sports and wellness tourism.





In addition to that, UNWTO and the Global Tourism Economy Research Centre (GTERC) will co-launch the sixth edition of the UNWTO/GTERC Asia Tourism Trends. The report will present not only the tourism trends and outlook for the Asia-Pacific region, but also a feature analysis on the vast development potential of Argentina and Brazil as tourism markets, as well as a window into the potential of the cultural, sports and wellness tourism markets in Asia-Pacific in moving towards sustainability.

While the three round-table discussion panes of the World Tourism Investment and Finance Conference unfold to explore the topics of: Tourism Investment and Cooperation in the Global Multilateral System; Potential of Chinese Tourism Investment and Cooperation Opportunities in ‘Belt and Road Projects; and Valuation of Tourism Project: Investment and Financing Strategy.

Some of the world’s top investment experts and tourism leaders will share their latest investment insights and inspire delegates to explore new opportunities in the tourism markets along the Belt and Road and across the Guangdong-Hong Kong-Macao Greater Bay Area.

What delegates will be able to gain from the Forum, is a broader professional perspective from tourism experts’ special keynotes, special interviews with prominent tourism leaders and the workshops. Business matching, presentations and exhibitions are available for delegates to tap during the two days together with networking, investment and cooperation opportunities.