Hong Kong Trade Development Council Introduces In Style 2017 in Kuala Lumpur

Press Room > 2017

This is a large-scale signature promotion campaign organised by the HKTDC to highlight on Hong kong’s vibrancy as a city, its unique lifestyle and creativity. The promotion showcases the city’s branded and design-led products and its world-class services which together, have established Hong Kong as a leading trendsetting city in the region.

After the successful launch in Jakarta, Indonesia and Bangkok, the HKTDC is hosting its third edition of In Style Hong Kong in Kuala Lumpur on November 7. This high profile promotion in Kuala Lumpur comprise of a trade expo, a service symposium and a gala dinner.

The two-day itinerary of the In Style Hong Kong in Kuala Lumpur:

• From November 7 to 8, is a B2B exhibition of Hong Kong’s leading branded and designer lifestyle products held at the Mandarin Oriental Kuala Lumpur.

• A symposium on November 7 of Hong Kong’s world-class business services includes the city’s creative products, finance, legal and logistics, which can facilitate the expansion of Malaysian companies’ business worldwide particularly to the Chinese mainland market.

• An exclusive high-level gala dinner at the Shangri-La Hotel Kuala Lumpur on the evening of November 7 to welcome 500 prominent officials and business leaders from Malaysia and Hong Kong.

• Finally a series of promotion launched to highlight Hong Kong’s dynamic lifestyle elements through design-led and creative products, trendy fashion and unique culinary experience. This is supported by a number of online marketing and publicity campaign. Local merchants and restaurants from Hong Kong will offer discounts and incentives to Malaysian consumers.

Business luncheon of 300 guests to view the presentation by Ms Hoh Jee Eng, Director of HKTDC in Malaysia on In Style Hong Kong 2017 Promotion