IAAPA Announces New Global Brand

Press Room > 2019

The global association for the attractions industry has revamped its brand identity with a new look and logo to demonstrate its readiness to support the global attractions industry well into the next 100 years.

“This new identity is the result of a thoughtful, three-year strategic initiative led by many IAAPA members,” said Jeff Klocke, chairman of the IAAPA Branding Taskforce and vice president and general manager of Pacific Park on the Santa Monica Pier.

“Through surveys, interviews, and research we came to better understand how members view IAAPA, and what services and resources they need and want from the association. IAAPA members shared they value the vast diversity found within our industry, and view IAAPA as the source to make lasting connections and feel inspired.”

The resulting new logo includes a wide, bright color palette representing the diversity of professionals and constituencies that make up the global attractions industry. The burst in the middle conveys the sparks of inspiration when individuals come together, and the strong, solid IAAPA letters reflect the strength of the industry while the flares signify forward movement.

In addition to a new brand image, IAAPA’s three Global Expos have been renamed to IAAPA Expo Asia; Euro Attractions Show; and IAAPA Attractions Expo. IAAPA has been running trade shows for many years with overwhelming results. Its Asia Expo (previously called Asian Attractions Expo) rotates through the Asia-Pacific region to provide attendees the opportunity to see and learn from new locations, attractions and areas of the industry.

IAAPA Expo Asia is returning to Shanghai, China this year to be held from June 11 until at the Shanghai New International Expo Centre.  The 2019 show will feature innovations, concepts and products from over 300 companies from around the world.

MICE  in Asia is a media partner of IAAPA Expo Asia 2019.