IBTM China 2019 Announces Strong Exhibitor Sales
Press Room > 2019
Press Room > 2019
The trade show is ahead in its target for exhibitor confirmations with over 60 domestic and international exhibitors already confirmed to attend the event at China National Convention Centre (CNCC) in Beijing on August 28 and 29.
Part of IBTM’s global portfolio of meetings and events industry trade shows, and the most established event of its kind in China, over 9,000 pre-planned meetings are expected to take place this year between over 380 exhibitors and 400 hosted buyers – an increase of 37 percent compared to 2018.
International exhibitors signed up to attend so far include Los Angeles Tourism & Convention Board, Melia Hotels, South Africa National Convention Bureau, Busan Metropolitan City, Tourism New Zealand and Macao Trade and Investment Promotion Institute. Domestic exhibitors include Beijing Tourism, SIP Service Industry Development Bureau, Dalian Crowne Plaza Hotel, Jinling Hotels & Resorts.
Meanwhile, over 3,500 trade visitors are expected to attend and an estimated 50 percent of hosted buyers are expected to be new to IBTM China this year.
To ensure attendees are kept on the cutting-edge of industry trends, several education sessions have been added to this year’s Knowledge Programme, taking the total to over 50 sessions on topics such as tailor-made tours, cruises, aviation, incentive travel and business travel.
The event itinerary also includes several networking sessions to help renew old connections and forge valuable new business relationships, and this year a Happy Hour has been added to the last afternoon of the show.
New Technology Zone for 2019 show
It will see IBTM China partnering with DAHLIA+ Agency to deliver an interactive educational experience for exhibitors, hosted buyers and visitors for its 2019 event.
The Technology Zone will feature a tech stage for event technology and event design experts to share their latest concepts and ideas. It will also include a tech bar run by the professionals at DAHLIA+ Agency – a go-to area for event attendees to get answers to questions about professional branding, social media usage, digital marketing and tech solutions.
Selected technology-focused exhibitors will be able to display their products in the zone and deliver presentations showcasing their latest concepts and ideas. There will also be guided event tech tours specifically tailored towards the needs of hosted buyers to help them plan and execute outstanding events and establish strong business modules.