IBTM World 2020 Transition to Virtual

Press Room > 2020

IBTM Events has announced that IBTM World 2020 will be held as a virtual event this year. The decision was made after consultation with partners of the event and, because of the travel restrictions of Covid-19.

“Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world remains very changeable. Therefore, even though the show is still some months away, we believe we have a responsibility to provide clarity to enable our partners, exhibitors, buyers and visitors to plan for the future,” said David Thompson, event director.

Commenting on the news Christoph Tessmar, director of Barcelona Convention Bureau, said: “We are very sad that IBTM World will not take place live in Barcelona this year. We all wanted, and indeed hoped that we would be able to get back to meeting face-to-face this year, and I know this has been an incredibly difficult decision for everyone involved. We remain committed and supportive partners of IBTM World and together we very much look forward to hosting the global events industry in Barcelona next year.”

IBTM World Virtual will take place from December 8 to 10.  It will incorporate one-to-one meetings between exhibitors and buyers, as well as a knowledge programme with a range of targeted education sessions.

At the same time, exhibitors and buyers can benefit from IBTM’s bespoke appointment system of matchmaking buyer’s business needs with supplier’s services.