As part of ICCA’s ongoing digital transformation, it has now extended its Business Intelligence portfolio to include previously untapped and potential huge sector the Government Meetings or GM.

ICCA has traditionally focused on association meetings since the association community brings revenue, commerce and change into cities, regions, and countries across the world.

Utilising this specialist data requires a particular kind of expertise, something ICCA has mastered over 60years and by applying its analytical expertise to the sphere of governmental meetings; it will bring new and exciting business opportunities directly to its members. This development makes the ICCA value proposition stronger than ever.

“We believe government meeting needs allay to our members’ expertise and creates a win-win situation for all stakeholders. I look forward to ICCA GM driving both business success and the establishment of partnerships that are conducive and long-term,” said ICCA’s chief executive officer, Mr. Senthil Gopinath.

Governmental meetings have been categorised as high net worth and ICCA’s GM database, will be progressive at the outset as it tests, and populate the database with its members’ data.

After testing, it is projected to grow sizably and occupy a significant part of ICCA’s ever evolving portfolio.