ICCA’s 59th Congress Complemented with Events Held Regionally

Press Room > 2020

Since travel is a major concerned for many, this year, ICCA is showcasing a unique hybrid model of its event. While Kaohsiung remains the main venue, the 59th Congress is accompanied by regional hub events across the globe. For those who choose to stay at home, a virtual option will be available.

List of regional hubs are:

  • Cape Town, South Africa
  • Sarawak, Malaysia
  • Latin America Virtual
  • Luxembourg
  • Malaga, Costa del Sol, Andalucia, Spain
  • North America Virtual
  • Riyadh, Saudi Arabia

While the North and Latin American Chapters will be hosting a bespoke virtual hub.

The congress will still have a unified theme of ‘Transforming Global Events Together’ whereby ICCA’s global community, are encouraged to connect and explore new ideas, formats and technologies – to combine efforts and create the ‘Kaohsiung Protocol’ – which will be the framework that identifies major trends and key strategies for international meetings industry to thrive.

In terms of registration, ICCA’s Congress will offer risk-free, flexible options that will allow attendees to change their registration type.

The hub events will feature live, streamed content from Kaohsiung as well as, bespoke local content in each of the destinations.

There will also be a six-week long interactive ‘Road to Kaohsiung’ pre-congress programme exploring key issues of the international meetings industry.

ICCA CEO Senthil Gopinath said: “The regional hubs allow us to provide members with a variety of attendance options depending on their ability and attitude to travel. The 59th ICCA Congress has provided an opportunity to re-imagine the way we deliver the event and we are excited to be working with so many local and global partners to ensure it meets the expectations of all attendees. I take this opportunity to thank the regional hub hosts and commend their commitment to bringing the ICCA family and the meeting industry together.”