International Media Familiarisation Tour of Taipei, Kaohsiung and Taichung

Press Room > 2017

Taiwan External Trade Development Council (TAITRA) in June, hosted media representatives from Japan, Korea, Malaysia and Singapore who were invited, to experience first-hand new tourism products, MICE facilities and destinations in key cities of the country beginning from the capital city Taipei to Kaohsiung and Taichung. Highlight of the trip was, to witness the official opening of the 27th Taiwan International Food Show 2017 (Food Taipei) and visit the expo at the Taipei Nangang Exhibition Center.

In Kaohsiung, members of the media had the opportunity to visit the first British Consulate office established in Taiwan at Takow in 1879, is now a historical museum open to the public. The Kaohsiung city government began restoring the building of the consulate office in 1985. It is now considered to be a cultural heritage site and a popular tourist attraction.

While in Taichung, the media was introduced to the city’s newest MICE venue, the National Taichung Theater designed by Japanese architect Toyo Ito in collaboration with Cecil Balmond. The free-form structure has become the latest landmark in Taiwan. It houses three theatres of various capacities within its organically sloping halls: the Tutu gallery is shaped like a ballerina’s tutu is suitable for all types of exhibition; Playhouse is a multi-faceted space that accommodates 796 seats including 20 seats for the physically challenged; and Black Box has 200 seats which is linked to the outdoor theatre. The total estimated area of the structure is about 57,685 square metres sculpted into an irregular form that resembles a coral reef.

The fam tour itinerary includes meeting with professional exhibition organiser of Food Taipei, a visit to the Taipei World Trade Center and  Kaohsiung Exihibition Center.

New Tourism Product – Sightseeing in Taipei on board a Hop-On-Hop-Off Bus

Historial Site of the First British Consulate Office in Taiwan at Takow

National Taichung Theater – Taiwan’s Cultural Landmark

Media Representatives from Japan, Korea, Malaysia and Singapore

The editorial board would like to thank TAITRA for once again inviting MICE in Asia for the familiarisation tour of Taiwan.