International MICE Markets Show Confidence in Thailand – TCEB Organises First Familiarisation Trip after a Two year Hiatus

Press Room > 2022

Mr. Chiruit Isarangkun Na Ayuthaya, president of TCEB, said the 2022 Thailand MICE familiarisation trip was a clear reflection of Thailand’s readiness to host face-to-face international business events again, following the success in pandemic control and the increased normalisation of international travel.

Participants were MICE agents, event planners, meeting planners, corporate buyers and professional conference organisers  from 15 markets of countries such as Australia, Belgium, Bulgaria, Canada, France, Hong Kong SAR, India, Indonesia, Japan, Malaysia, Philippines, Portugal, Singapore, the United Kingdom and the United States of America.

“We are expecting a strong rebound in Thailand’s meeting and incentive sectors in the short term, followed by a broader-based recovery in the medium term,” as further mentioned by the president of TCEB.

Scheduled meetings, during the trip between participants and Thai suppliers generated six leads from international convention centres and hotels worth 919 million Thai Baht in revenue, which will comprise of 14,600 travellers.  While the meeting and incentive segment brought in about 51 leads with 15,580 travellers and 981 million Thai Bhat in revenue.

The total potential revenue the familiarisation trip produced through scheduled meetings was at 1,900 million Thai Baht.