The chambers of commerce of Guangzhou, Dongguan and Shenzhen, which are also known as sub-councils of the China Council for the Promotion of International Trade (CCPIT), and the Hong Kong Exhibition & Convention Industry Association (HKECIA) are the two latest organisations to support the second ITE MICE 2007.
Under the auspices of these sub-councils are local trade associations in the region of Greater Pearl River Delta (PRD), which is an economic power house to be reckoned with, considering its 50-million population and combined gross domestic product of over US$300 billion.
The PRD, which ranks among the world’s top 20 economies, houses 7,500 multinational manufacturing concerns and 1,100 regional headquarters of foreign companies in Hong Kong.
The foundation for a closer cooperation with CCPIT sub-councils was laid when the CCPIT Guangzhou sub-council sent a delegation to the inaugural event last year. Activities such as business matching, trade seminars and networking functions have been planned for ITE MICE ’07.
ITE MICE 2007, to be held from June 14–16 at hall 2A of the Hong Kong Convention & Exhibition Centre (HKCEC), is organised by TKS Exhibition Services Ltd, which is also the organiser of the 21st International Travel Expo (ITE) Hong Kong held at the same time.
ITE MICE and ITE’s non-Asian components will be held in adjacent halls on one level while ITE’s Asian components will be held in three halls on another level. The number of halls used this year will be increased from four to five.
TKS Exhibition Services managing director KS Tong expects to see synergistic benefits with the two events held concurrently. Both ITE MICE and ITE are also supported by China National Tourism Administration, Hong Kong Tourism Board (HKTB), Travel Industry Council of Hong Kong and Macau Government Tourist Office.
The organiser is expecting better response to the two events this year. ITE MICE and ITE 2006 attracted 620 exhibitors from 55 countries and regions. Over 10,000 trade visitors attended the two shows.
ITE MICE 2006, which alone saw participation from 73 exhibitors and seven pavilions, had the hotels, resorts and hotel management companies making up the biggest numbers (43%) followed by the national trade organisations (11%).
Besides the normal trade and public tickets for admissions, TKS Exhibition Services will be introducing a new Guest Ticket on the last trade day and the first public day of ITE MICE and ITE 2007. The Guest Tickets can be used to invite members of trade associations, chambers of commerce and professional bodies.
Meanwhile, the 85-member HKECIA has engaged professional services to research and compile a position paper which will present strategic recommendations on strengthening and supporting the MICE industry in Hong Kong to its government.
Among its recommendations is the formation of a MICE Bureau or an expansion and revised operating brief of HKTB’s current MICE division, the association announced in its latest newsletter.
According to HKTB, 779,324 overseas visitors attended conventions and exhibitions in Hong Kong. The figure rose by 23.4% from the previous year. The high spending power of these business travellers accounted for about 25% of Hong Kong’s overnight inbound figures.
The number of overseas visitors attending corporate events, including incentive travels, was 725,991, up by 14.1%.
Mainland China was the main source market of MICE arrivals. It represented 31% and 34.4% respectively of the total attendance for corporate events as well as conventions and exhibitions.
An average tourist, business traveller and MICE participant is said to spend HK$4,663, HK$6,078 and HK$9,362 respectively on their trips to Hong Kong based on statistics in 2005. MICE participants include exhibitors and buyers.