For the first time, an Asian company won the coveted Crystal Award. Creative Travel of New Delhi was given the recognition for organising a successful incentive trip to India for Tetra Pak Pakistan called “Journey to Remember.” The Crystal Award was given by the Society of Incentive and Travel Executives (SITE) as a way to honour professionals in the performance improvement and travel industry.
India was selected as the destination for the trip and Tetra Pak turned to the talents of Creative Travel and its partners in Pakistan, Gerry’s Tours, to design once-in-a-lifetime event. Creative Travels involvement included obtaining the approval of visas for 252 employees of Tetra Pak Pakistan, booking of airline tickets, securing hotel accommodation and providing entertainment.
The itinerary planned by Creative Travel was based on Tetra Pak’s motivation for travelling to India. The highlight of the trip was the welcome event in the Indian state of Punjab. An outdoor venue decorated with flowers, marquis, village market stalls and local performers recreated a traditional village atmosphere with music by one of the city’s top Punjabi pop singers.
This programme has become one of the most talked about trips in Pakistan, and it has set a benchmark for future trips between Pakistan and India. This achievement will open new doors and avenues for peace and will allow other travel incentives to operate.
Creative Travel established in 1977 covers the countries of India, Nepal Bhutan and Sri Lanka. It has earned a reputation for being one of India’s quality conscious travel companies and among travel experiences the company has handled include the honeymoon of Crown Prince Phillippe of Belgium, ground logistics for the launch of three international airlines into India, support services to the official flight of President of Indonesia and organised the performance of Yanni at the Taj Mahal.