ITB Asia 2016 Announces Dedicated MICE Day

Press Room > 2016

ITB Asia 2016, the trade show for the Asian travel market, will showcase its strongest MICE line up with a full day conference programme dedicated to the growing sector.

The ninth installment of the leading regional trade show, organised by Messe Berlin (Singapore), will take place from October 19 to at the Sands Expo and Convention Centre, Marina Bay Sands.

While the MICE conference programme will take place on October 20, which is the second day of ITB Asia. The inaugural MICE Day @ ITB Asia will be held at a specially designed conference room, and shall include sessions with a wide range of industry partners, covering a full spectrum of topical issues facing the MICE sector.

“These dedicated sessions will provide real-world advice for MICE delegates, helping to keep them up-to-date on the latest developments in incentive travel and events and identify new business opportunities. As a leading platform for the travel industry, ITB Asia helps connect like-minded delegates to the latest industry trends,” said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organisers of ITB Asia.

A hybrid show, ITB Asia attracts delegates from across all sectors of the travel industry, including MICE, corporate and leisure companies. It acts as a platform for delegates to network and identify new business opportunities. The show’s powerful line up of conference programme also helps to provide a holistic and comprehensive view of the latest trends, issues and opportunities in the sector.

Last year, ITB Asia attracted close to 760 exhibitors from 73 countries, as well as 880 buyers and more than 10,300 attendees over three days.

MICE in Asia is the media partner of ITB Asia 2016.