ITB Asia 2016 Closed on a High Note for the First Time Dedicated a Day for MICE

Press Room > 2016

A leading travel trade show which is now in its ninth edition, the ITB Asia will continue to be held in Singapore for the next three editions. The partnership of Messe Berlin (Singapore), the organiser with Singapore Tourism Board (STB) has been extended from 2017 until 2019. ITB Asia is once again set to bring in a full range of innovative travel products, services, as well as high powered content that caters to new and growing segments in the corporate, leisure and MICE travel.

At the same time, ITB Asia has entered a milestone partnership with the Japan National Tourism Organisation (JNTO) of Singapore. After a five year absence, the JNTO has returned with a booth at this year’s show.

“Tourism is a vital part of Japan’s growth strategy and our partnership with ITB Asia to attract international MICE travellers is one of the many efforts that further open our doors in achieving the government’s growth trajectory target of 40 million by 2021,” said Susan Ong, deputy director, Japan Convention Bureau/Japan National Tourism Organisation of Singapore.

Next year, ITB Asia will celebrate the show’s 10th anniversary. According to Dr. Martin Buck, senior vice president, Messe Berlin GmbH visitors, delegates and partners can expect a dedicated Corporate Travel Day and Hotel Day lined up together with an exciting full day of conference programmes.

Meanwhile the ITB Asia 2016 came to a close at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore, with 846 exhibitors from 110 countries, and 895 buyers. The show also attracted more than 10,876 attendees. ITB Asia will return in 2017 at the the same venue from October 25 to 27. For more information, please visit