ITB Asia 2017 Announces Major Partnership with Korea Tourism Organization

Press Room > 2017

Katrina leung, Executive Director of Messe Berlin (Singapore) with Yoon Seung Hwan, Director of Korea Tourism Organization sealed the signing of the memorandum of cooperation with a hand shake.

ITB Asia has secured a major partnership with the Korea Tourism Organization of Singapore (KTO). The memorandum of cooperation with Messe Berlin (Singapore) Pte Ltd looks to boost Korea’s appeal as a key destination place in Southeast Asia.

“Korea’s first-class transport infrastructure, world-class readiness, as well as the popularity of Korean pop culture and fashion have, boosted the country’s appeal as one of the leading destinations for today’s business and leisure travellers. We are pleased to be working in partnership with the Korea Tourism Organisation of Singapore this year and delighted that ITB Asia has been chosen as the key platform of choice for KTO in bridging more visitor and buyer connections, and boosting awareness of Korea’s thriving tourism industry,” said Katrina Leung, executive director of Messe Berlin (Singapore).

“Looking at the global business trends, growth in corporate travel and MICE, it is clear that Asia will be the most strategic market for us in the next decade. Our partnership with ITB Asia will expand our presence and strengthen our proposition to the Asian and Southeast Asian market. Singapore is a hub for the region, and being located here, ITB Asia is a great platform for us to reach a large number of participants who clearly recognise the benefits of attending. We are excited about the potential opportunities that the show can open up for us,” said Yoon Seung Hwan, director, Korea Tourism Organization.

According to the latest edition of the International Meetings Statistics Report released by the Union of International Associations (UIA), Korea now ranks in the first spot for global congresses. This result is a reflection of the strong growth by established Korean meeting cities such as Seoul and rising destinations of Busan, Jeju and Incheon contributing to the country’s increasingly diverse business events portfolio.

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MICE in Asia is the media partner of ITB Asia 2017.