ITB Asia 2018 Kicks Off with a Record-Breaking Number of Exhibitors

Press Room > 2018

ITB Asia opened its doors on Wednesday, October 17 at the Sands Expo and Convention Centre of Marina Bay Sands in Singapore with over 1,000 exhibitors and 1,000 buyers – an increase of 20 percent in new exhibitors signed for this year’s show. While hotel groups that signed up for the buyers programme recorded more than 125 percent growth.

The growth of new exhibitors for the show was mainly due to the strong demand from Asian and European participants. This year’s new registrations included National tourism organisations (NTO) and Regional Tourism Organisations (RTO). ITB Asia 2018 welcomed new NTO exhibitors from Abu Dhabi, Botswana, Croatia, Mauritius and Papua New Guinea as well as, RTO exhibitors from Fukuoka, Kansai and Rovaniemi.

Katrina Leung, managing director of Messe Berlin (Singapore) said: “ITB Asia continues to maintain its position as the leading travel trade show in Asia. It remains one of the top business platforms for connecting exhibitors and partners with key decision makers in the MICE, corporate and leisure travel industry.”

For the first time too, the show launched a dedicated Muslim Pavilion showcasing Muslim travel  which was the key theme of this year’s ITB Asia; this is especially so, with the release of the Mastercard-Halal Trip Digital Muslim Travel Report (DMTR) 2018 that provides the latest insights and in-depth analysis into the Muslim travel market and behaviour in planning of trips, research and engagement in the digital space.

Meanwhile the number of corporate and MICE participants at ITB Asia increased by 49 percent as compared to last year. To reflect this strong support and the increased focus in this area, ITB Asia 2018, launched several new initiatives for the MICE and corporate segments, including gathering industry leaders at the newly launched MICE & Corporate Hub.

Whilst Asian exhibitors continued to dominate the show floor this year, there have been a strong growth in the number of European exhibitors participating in the show for the first time. This include the ministry of transport and construction of the Slovak Republic, Polish Tourism Organisation, Tourism Association of Canton Sarajevo and Visit Ukraine.