This year, the ITB Asia conference has adopted the theme ‘Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism’ which will be the main focus over the three days from October 23 to 25 at the Sands Expo and Convention Centre in Singapore.

Under this theme, attendees will be able to obtain ground-breaking knowledge and insights, how to adapt to changing consumer expectations as well as, improve operational efficiency to create a sustainable and more immersive experiences.

Renowned industry experts, including notable figures from Almaty Tourism Bureau, Booking.com, Croatian National Tourist Board, Dubai World Trade Centre, FCM Meetings and Events, Live Group, MG Group, Skyscanner, Tripadvisor and World Travel and Tourism Council, will explore, debate and discuss the latest insights revolutionising the travel and tourism sector.

Opening keynote on the first day is by Ms. Liz Ortiguera, the managing director Asia-Pacific and senior advisor to the chief executive officer of World Travel amd Tourism Council. Title of her speech is ‘Global Trends for Sustainable Travel and Tourism’. Attendees will gain an economic outlook on the travel and tourism industry in Asia-Pacific, global and regional trends that are influencing the sector’s transition towards a sustainable future.

While Mr. Kevin Goh, chief executive officer lodging of CapitaLand Investment Limited and is the chief executive officer, The Ascott Limited will deliver a keynote speech entitled ‘Navigating the Future of Travel: Embracing Technological Innovation’ offering an insight on the transformative impact of technology in the industry.

According to Ms. Joyce Wang, executive director of Messe Berlin, organiser of ITB Asia, MICE Show Asia and Travel Tech Asia, this year’s ITB Asia is “jam-packed and full of energy celebrating the vibrant travel tourism scene with cultural and destination showcases complemented by a seamless B2B business meetings scheduler.”