ITB China 2019 Renews Partnership with European Travel Commission – Europe Largest Exhibitor at China’s Marketplace for Travel Industry

Press Room > 2019

Chinese tourism to Europe is increasing and this year’s ITB China sees a rising demand for exhibition space by European destinations – this reflects the trend of Europe remaining the number one long-haul destination for Chinese tourists. The European Travel Commission (ETC) with its members has signed up for ITB China 2019, and will have a stronger exhibition presence at the three-day B2B travel show

The ETC is presenting transnational cultural and natural experiences in the European pavilion along with other European countries on the show floor such as Finland, Germany and Portugal. The growth potential of countries and regions from South and Eastern Europe are also reflected in this pavilion.

Among many others, the Catalan Tourist Board, Malta Tourism Authority, Hungarian Tourism Agency Ltd and Tourism Association of Canton Sarajevo will present their services and products to China’s top travel buyers and trade visitors at ITB China 2019.

ITB China 2019 will take place from May15 to 17 at the Shanghai World Expo Exhibition and Convention Centre in Hall 1. The show is a three-day business to business travel trade fair that focuses exclusively on the Chinese travel industry. Also to talk place parallel with the show is the ITB China Conference.

More details are available at

MICE in Asia is a media partner of ITB China 2019.