ITB China and China Tourism Association to Extend their Strategic Partnership

Press Room > 2019

Riding on the success of last year’s edition, ITB China and the China Tourism Association (CTA) renewed their strategic partnerships. David Axiotis, general manager of ITB China and Rungang Zhang, secretary general & vice president of China Tourism Association, signed the partnership agreement.

CTA’s engagement in ITB China 2019 will include several marketing activities to mutually promote each other as well as, to enhance business opportunities and raise global awareness for the Chinese travel industry.

Zhang Rungang, secretary general & vice president of China Tourism Association said:  “With the rapid growth of China’s economy, Chinese travellers are increasingly fond of traveling the world. ITB China’s diversified exhibitor resources, in-depth insights on industry trends and professional experience in forum and exhibition operation provide a premium platform of communication and networking to Chinese travel companies, helping them to improve service quality and offer greater experience to Chinese tourists.”

He added, “As the largest trade association of the tourism industry in China, China Tourism Association is honored to continue to work with ITB China, China’s top travel trade show, in 2019, to promote the exchange between Chinese travel companies and international peers and drive joint development.”

The China Tourism Association (CTA) was founded in 1986 and is the first industry association for China’s travel and tourism industry approved by The State Council of the People’s Republic of China. As a representative of civil tourism in China and with its 4,000 members CTA, covers all business forms of China’s tourism industry.