IT&CMA and CTW Asia Pacific 2019 Introduces New Initiatives

Press Room > 2019

The IT&CMA and CTW Asia Pacific 2019 concluded on a high with delegates expressing positive experiences across the board, as a variety of business, learning and networking objectives were met through newly introduced initiatives such as the Meet-The-Corporate, Exhibition Walkabouts and, Say Hi To Everyone held on the first day as an opening ice breaker was a highlight for many.

While the brand showcase presentations saw a full house with 10 sessions over two days saw opportunity for exhibitors, to share their latest highlights and features, to buyers and the media.

Commented Sudeshna Ramkumar, assistant director of India Tourism: “It is a good platform to showcase India as a MICE destination to relevant buyers and we are extremely pleased to have more prospective buyers approaching us after the brand presentation showcase.”

Destination featured in the walkabout was Japan National Tourism Organization connected with Association buyers and media through this session. JNTO’s MICE director Susan Maria Ong, MICE director, Asia Pacific mentioned that this was a great opportunity for the exhibitor to meet more Association buyers at one go compared to the one-to-one business appointments.

Included in this year’s show were several sponsored luncheons, coffee breaks, dinners and cocktails by participating exhibitors, to engage with different targeted delegate segments on a captive exclusive sitting and cultivate potential procurement opportunities beyond the show floor.

One networking luncheon was organised by Visit Nepal Year 2020 Secretariat.  It was an occasion during IT&CM Asia 2019 to showcase the country as one of the perfect MICE destination of choice and to promote Visit Nepal Year 2020 Campaign stated Rohini Prasad Khanal, program manager of Visit Nepal Year 2020 Secretariat.

According to program manager, Nepal is known for mountaineering, trekking and organising renowned art and music festivals. Little however, she explained, has Nepal been talked about as being one of the preferred destinations for corporate travel despite hosting various regional government and corporate conferences.

The expanded Asian MICE Cruise conference, established Association Day forums and the re-introduced ASEAN MICE forums, as well as the CTW Asia-Pacific Conference received positive reviews from delegates who attended these knowledge sessions collectively helmed by over 60 speakers.