ITE & MICE Hong Kong 2013 drew More Quality Visitors

Press Room > 2013

The expo this year recorded, 6.6 percent bigger in scale, and occupied 16,000 square meters with a record number of: 680 exhibitors from 46 countries and regions; 5.8 percent more visitors; 6,055 travel agents and tour operators. All in all, the two trade days drew 11,872 buyers and trade visitors, with 72 percent coming from Hong Kong, 20 percent from China and 8 percent from around the world, while the last two public days drew 73,200 visitors which were up 3.9 percent.


ITE & MICE 2013 has again maintained its international profile of exhibitors with 86.5 percent from outside Hong Kong. Out of 46 exhibiting destinations, nine are considered new, with 41 percent from Asia, 28 percent Europe, 11 percent the Americas & Oceania and 20 percent Africa and the Middle East. Expansion of some repeating pavilions contributed to the growth in the overall scale of the expo.

This year, the show continued highlighting travel themes of cruise, honeymooning and overseas weddings, sport tourism (which is new) study tours, travel photography and wellness. The second trade day on June 14 is designated to MICE corporate day with a series of related seminars.

Organised by TKS Exhibition Services Ltd., ITE & MICE is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong and Macau Government Tourist Office, trade associations of travel agents and event industries from Hong Kong and in the region.

The next ITE & MICE will be held from June 12 to 15, 2014 at Halls 1A to 1E at the Hong Kong Convention & Exhibition Centre.