ITE & MICE Hong Kong – Growing interest in Sports Holidays

Press Room > 2015

In a survey conducted on trade and public visitors of the event, showed 22 percent which is over 2,700 of the trade visitors; and 30 percent about 22,590 of the public visitors registered interest in sports tourism. Officially launched last year, the travel theme of the sports tourism are dedicated to sports enthusiasts, families and those who would like to incorporate sports elements in their holidays.

ITE & MICE exhibitors which comprises of tourism boards, attractions, hotels, resorts, agents and airlines, will now feature more on sports tourism through their products, displays and seminars. This can include cycling in Taiwan, hiking in Switzerland, skiing in Japan, diving and water sports in island paradises.

ITE & MICE 2015, which co-locates the 29th ITE (leisure) and the 10th ITE MICE, will be held from June 11 to 14, 2015 at the Hong Kong Convention & Exhibition Centre. The event has the support of China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong, Macau Government Tourists Office, associations of travel trade and MICE industries in Hong Kong and neighbouring areas.

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