Leading Spanish Hotel Group Meliá Hotels International is committed to MICE

Press Room > 2018

Leisure at Heart, Business in Mind, is the Meliá Hotels International motto and it’s extended to the group’s MICE segment.  The company has developed and made available throughout Meliá Hotels’ worldwide, programmes to meet the needs of their corporate clients and preferences.  This is achieved by offering flexible packages that are innovative and sustainable together with an extensive array of facilities to cater from small to large scale events and conferences.

Through its professional online booking system MeliáPro, organisers or corporate clients, can now choose Meliá’s MICE concepts from its brand portfolio of: EcoTouch Meetings by Meliá; Exceptional Events at the Gran Meliá Hotels & Resorts; Where You Want to Meet at Paradisus by Meliá; ME Studios of ME by Meliá; and Power Meeings in Meliá Hotels & Resorts with INNSIDE by Meliá offering Big Idea Space.

Organisers can also rely on more than 300 MICE professionals of the Meliá Hotels International team, ready to assist in holding and managing events, which is further facilitated with the Meliá Group booking tool.  A comprehensive solution whereby you can make your own online bookings on a personalised webpage designed for each event.

While its Eco Touch Meetings by Meliá is established based on sustainability as an added value, is aligned with the hotels’ adherence towards protecting the environment which is one of the hotels’ pillars of corporate responsibility strategy. It typifies the group’s effort to raise awareness and promote education among its customers regarding the need to use resources responsibly and, the environmental impact generated by the customers’ activities.

Luxury and sophistication are constantly present in Gran Meliá’ Hotel & Resorts professional events from a wide range of meeting rooms available, meeting concierge services at your disposal for every detail of your business meetings to surprising coffee breaks specially prepared for the event.

At the Paradisus by Meliá for example, the property has large convention facilities with a capacity of up to 1,200 people. This is together with indoor and outdoor event areas to host any size group, themed activities and customised life enriching experiences.

In Power Meetings, you will be able to get signature meeting rooms that include sitting options, such as the use of fitness balls, to versatile set up opportunities with the walls becoming brain storming canvases.  Here Meliá aims to portray an innovative and a more up-to-date way of conducting business.

Thinking out of the box to showcase your event is the offering of ME Studios with co-working spaces where state-of-the-art technology and contemporary art merged to give a different approach to normal meeting spaces. Latest technology, gadgets, lights and sound equipment blend with artist propositions to transform meeting spaces into an impressive venue.

The Big Idea Space of INNSIDE by Meliá takes on a totally different approach to meetings that are out of the ordinary, encouraging more flexibility and creativity.  For example the open living lounge which is actually the lobby of the hotel, it has a multi-purpose set-up where you can be comfortable, a place to work and have a meeting in an informal environment.  Connectivity is available throughout the hotel for online communications and a gym for your workout.

Environmental Sustainable Development, Defending Rights of Children, to Helping Train and Employ Vulnerable Young People

By year 2020, Meliá International Hotels, through the group’s environmental sustainability initiative, hopes to reduce water usage per stay by eight percent and achieve 70 percent overall green energy use.  A success case is the Meliá Serengeti where the lodge is designed with the protection and preservation of the surrounding environment – approximately 45 percent of its energy is generated by solar panels.

Soap for Hope is a project launched globally in October 2013 and of June this year, the project in the Asia Pacific (APAC) helped to recycle nearly nine tonnes of solid soap waste – producing more than 70 thousand bars of soap which have a direct impact on over 6,000 people.

 In support of children,  Meliá operates with the collaboration of UNICEF in the defence of the Rights of Children by offering active involvement of its employees, customers and suppliers for a better future of children through employability especially, opportunities in the tourism sector.  In addition to providing training to develop talents to fill the new demand for employees, Meliá Hotels International works with benchmark organisations to activate projects that focus on promoting social and occupational integration of youths at risk through improving their skills and abilities beyond technical and theoretical training.

Cooperation with the Pinardi Foundation started in 2013 on a project called ‘Eleven more to eat’. About eleven young people were trained as assistant chefs at the Tryp Madrid Alcalá 611 as part of a training programme in and with the company, run by the Pinardi Foundation. The project is aimed at socially vulnerable young people that are capable of learning technical skills in a real working environment.

By fostering these skills on the job, it allows young people access to a learning experience in a real-life context that also helps develop specific skills for positions which are in demand in the tourism industry.

In 2015 the initial project grew in its scope and ambition with Meliá Hotels International taking on the challenge of improving the employability of thirty-five youngsters – all at risk of social exclusion and, who had not completed their studies. The project was recognised as one of the best corporate social responsibility initiatives on an international level by the World Tourism Organisation, for its commitment to the employability of young people at risk of exclusion.

Outdoor Areas for Events

Meetings and Conference Facilities

Images are by Meliá Hotels International.

Ruben Casas, regional business development senior director Asia Pacific of Meliá Hotels International spoke to Julia Douglas, managing editor, MICE in Asia on the hotels’ MICE segment and corporate social responsibility projects.  It was during the ITB Asia 2018 held at Marina Bay Sands Expo & Convention Centre in Singapore.