Meet Taiwan Invites Media Representatives to International Press Conference on MICE in Taipei and Tour of Kaohsiung

Press Room > 2013

Taiwan has begun a MICE industry pilot programme with the long-term objective of elevating the quality and efficiency of the country’s MICE services, as well as sharpening its international image and competitive edge as a MICE brand. In conjunction with this, a new logo has been created with several international marketing campaigns and domestic promotion to boost the visibility of Taiwan’s MICE industry. An international press conference on MICE was held on December 5 to announce and introduce this programme to representatives of Taiwan’s external trade development council worldwide and media members from Asia and Europe.

Meet Taiwan international press conference and 2013 Taiwan MICE awards held at the Taipei International Convention Center.

Visit to 101 Tower formerly known as the Taipei World Financial Center, is a landmark skyscraper located in Xinyi District of Taipei – one of the world’s tallest buildings.

Members of the media having a lesson on making Chinese dumpling, trying their hands on folding and crimping the dough which contains meat and bean paste.

Tour of the Taiwan Design Museum which was once a tobacco factory located at Songshan Cultural and Creative Park in Taipei.

A trip to Kaohsiung which is about one and a half hours by high speed rail, to visit the International Convention Center Kaohsiung and newly-built Kaohsiung Exhibition Center. While in Kaohsiung a stop-over at a handicraft village just outside the city that has a cottage industry of making hand-painted oil paper umbrella.

MICE in Asia would like to thank Meet Taiwan for organising the familiarisation trip to Taipei and Kaohsiung.