Messe Berlin Member of the World Tourism Alliance (WTA)

Press Room > 2019

Members of WTA include national tourism associations, influential tourism enterprises, academic institutes and other institutions from around the world. Messe Berlin, which is among the top ten trade fair and event organisers worldwide, has been officially awarded membership of the WTA World Tourism Alliance.

“We are very much honoured that Messe Berlin has joined WTA and confident that with its expertise we can build a more competitive and responsible tourism industry for the benefit of all,” said WTA’s secretary-general, Liu Shijun.

The World Tourism Alliance is the first global non-governmental, nonprofit tourism organisation established in China on September 12, 2017 that is committed to promoting peace, global development and poverty reduction through responsible tourism.

Guided by its vision of a “Better Tourism, Better Life, Better World” the Alliance, work with travel and tourism industry around the world. Up until March 2019, it has 182 members in 38 countries and regions, covering all five continents.

Above:  World Tourism Alliance Secretary-General, Liu Shijun (left)  and Dr Martin Buck  Senior Vice President, Travel & Logistics Messe Berlin.

Messe Berlin organises the travel trade show of ITB China which will take place from May 15 to 17 in Shanghai for the third time.

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