MICE in Asia Participates in the ITE MICE 2008

Press Room > 2008

The 22nd International Travel Expo and the 3rd MICE Business & Incentive Travel Expo (ITE & ITE MICE 2008) held at the Hong Kong Convention & Exhibition Centre was an overwhelming success. It was from June 12 to 15, and the expo in total featured over 600 exhibitors from some 50 countries and regions in Asia, Americas, Europe, Africa, and the Middle East. During the four-day event, services exhibited range from travel products and suppliers on MICE business to leisure travels.

To create further excitement, there were cultural dance performances from countries such as China, Malaysia, Philippines, Taiwan and Peru. Exhibitors, buyers and visitors had a chance to win lovely prices from on-site lucky draw.

Travel themes highlighted this year included cruise, hot springs, destination weddings and Hong Kong travel street agents. As before, the first two days were opened for travel trade and corporate clients, while the last two days were for the public.