Malaysia Convention and Exhibition Bureau hosted its flagship event, the Malaysia Business Events Week for the eighth year from August 21 to 25 at the Kuala Lumpur Convention Centre.

This year’s team was on ‘Riding the Waves’ fostering on strong sense of regional spirit which positions business events as a catalyst that initiates a sequence of positive impacts on Southeast Asia’s sustainable socio-economic growth.

Over the six days 400 business events practitioners attended the event with panel discussions, workshops, training sessions, forums as well as corporate social responsibility initiatives.

While the ‘MyTripleE’ was introduced at the event as MyCEB’s latest programme which, provides financial and non-financial support for organising business events in the country ranging from conventions, exhibitions, corporate meetings to incentives. Validity of the programme is set until December 31, 2024.