New Infrastructures boost Travel Fair ITE Hong Kong’s Coverage on the Greater Bay Area
Press Room > 2018
Press Room > 2018
The Greater Bay Area which is a Chinese government’s initiative to link cities of Hong Kong, Macau Guangzhou, Shenzhen, Zhuhai, Fohsan, Zhongshan, Dongguan, Huizhou, Jiangmen and Zhaoqing into an integrated economic and business hub, have a cumulative GDP of USD1.69 trillion with a population of 68 million.
Trade show ITE Hong Kong drew in 2018 just from these cities, exhibitors taking nearly 20 stands and some 2,000 buyers and trade visitors.
The new mega bridge across the Pearl River and the new China’s Express Rail extension to Hong Kong, which further cuts down travel time especially for journey between Hong Kong and southwest Guangdong, will greatly enhance linkage and integration of this world class cities cluster, thus likely boost effective coverage of ITE on the Bay and other parts of China.
This year, ITE’s two trade days which required registration for admission drew: 12,460 buyers and visitors (Hong Kong 73 percent, China 21 percent others 6 percent); 6,580 travel agents and 2,567 MICE and corporations; 666 exhibitors (87 percent from abroad and China); 30 official pavilions with China and Japan taking two very large pavilions each consisting of around 90 stands.
Its two public days saw over 90,000 up-market visitors with 84 percent of free and independent travellers that made up of 42 percent who are university educated with 34 percent of post secondary level all of whom are likely English speaking and, take multiple holidays a year.
ITE highlight theme travels, hosted over 30 seminars, events and forums for trade and professionals, and over 100 travel seminars for FIT etc. The show’s B2B program and B2C program included pre-show e-newsletters and onsite advertising, business matching, speaking opportunities, sponsorships and seminars.
Organised by TKS Exhibition Services Ltd, the ITE is supported by the Ministry of Culture and Tourism of the People’s Republic of China and Hong Kong Tourism Board. ITE Hong Kong 2019 which will be the 33rd ITE (leisure) and the 14th ITE MICE will be held from June 13 to 16 at the Hong Kong Convention and Exhibition Centre.