Business Events Sarawak has signed a collaborative agreement with Professional Convention Management Association to be the strategic partner in North America and worldwide in developing its International Journal of Business Events and Legacies.  The agreement was signed during the PCMA Convening Leaders 2023 event at Columbus, Ohio in USA.

Agreement signed by Mr. Sherrif Karamat, president and chief executive officer of PCMA and Ms. Amelia Roziman, BESarawak’s chief executive officer during the Convening of Leaders 2023 at Columbus, Ohio.

The collaboration is expected to open new opportunities for Sarawak, a second tier destination in Malaysia. The journal’s reach is also expected to expand through PCMA’s network of audience and members as well as, establish the periodical as an efficient tool for academic and practical use.

A foremost academic journal and the first in the world, to merge business events and legacy topics under one title. The periodical contains high quality research, reviews and viewpoints offering wide and varied perspectives on business events issues for the events industry contributed by practitioners, researchers, academicians, students and event enthusiasts.

The journal’s initial volume, was launched in November 30 last year with 11 articles published predominantly on legacy and sustainability.

Managed by Curtin University Malaysia, the International Journal of Business Events and Legacies has a total of 48 collaborators ranging from editors, advisors to association and academia partners from Asia, Australia, Africa, North America, Europe, and the Middle East.