The Meetings Show returns to London’s ExCel on June 29 with Penang having the honour of launching the tradeshow and at the same time, announce to the world that Penang is open for business beginning 2022. This year, is the show’s 10th edition and Penang’s minister of tourism and creative economy, Mr.Yeoh Soon Hin officially opened the event.

Mr Yeoh mentioned at the show that the opening of international borders in Malaysia will, revitalise the tourism industry in the country and once again transform the industry into a thriving economic sector. It will definitely stated Mr, Yeoh, resurrect other enterprises in the industry, as well as provide new business opportunities.

Penang Convention and Exhibition Bureau took the opportunity to introduce its BElong Campaign to the how.  The chief executive of the bureau, Mr. Ashwin Gunasekaran explained that the first two letters of the campaign ‘BE’ while it denotes Business Events can, also be used as a term “belong” which signifies having an affinity for a specific place or situation, as well as a sense of belonging.

The campaign goals send a positive message that Penang is working towards maintaining destination awareness and that its back in business with  health and safety measures for corporate events. The bureau is also looking   at to increase requests for proposals and interests in events to be held in Penang.

In Penang, the business events industry has been active in updating their products for example the popular Habitat Penang Hill, covered by rainforest, has recently won the ASEAN Sustainable Tourism Award Urban Category 2022 and is recognised by UNESCO as Malaysia’s third biosphere reserve.