The Philippine Association of Convention and Exhibition Organizers and Suppliers (PACEOS) hosted on August 27 and 28 a forum on MICE at the Sofitel Philippine Plaza in Pasay City, Philippines. The event was held to gather experts and professionals in the industry to learn the latest trends, challenges and directions of MICE locally, regionally and the global market. Among the key-note speaker was Julia Douglas, managing editor of MICE in Asia who spoke on MICE trends in Asia and its challenges.

It was also supported by the Department of Tourism (DOT), Philippine Convention and Visitors Corporation (PCVC) and the Hotel, Sales and Marketing Association (HSMA) of the Philippines.