Described as being between, a video show reel, and a choose-your-own- adventure book, this video tool integrates by engaging clickable options for BE professionals, to access both information on the capabilities of Melbourne  city,  and Victoria state, as business event destinations.

The video provides viewers with in-depth local knowledge that will help to host, plan, and attend a conference, as well as information on corporate incentive programs in and around Melbourne.

Melbourne Convention Bureau’s chief executive Ms. Julia Swanson explained that viewers get to make their own choices. Ready.Set.Melbourne she mentioned, hands over control to the viewer where, they are in the driver’s seat and can make their own choices in personalising the experience themselves, as they advance through the content.

The convention bureau has widely used video content with Ready.Set.Melbourne has taken the next step in developing an interactive event planning journey from start to finish.

MCB is experimenting with new ways to foster engagement of its services at the same time create an offering, that isn’t found anywhere else, like when it first introduced the Melbourne virtual site visit, where, users can explore Melbourne’s business events offerings, via a 360-degree first person immersive virtual reality experience.