The Association Impact Masterclass was cocreated by BE Sarawak with ICCA and the GainingEdge and Meet4Impact. For this first legacy impact certification programme, Business Events Sarawak is the exclusive seed grant contributor.

“The Sarawak Government envisions Sarawak as the legacy capital of business events in Malaysia and Borneo. We see the importance of business events and its legacy in materialising our 10-year policy, the Post Covid-19 Development Strategy 2030,” said Datu Hii Chang Kee, Deputy State Secretary of Sarawak and Deputy Chairman of BESarawak, at the 62nd ICCA Congress seed fund announcement.

Meanwhile, Amelia Roziman, chief executive officer of BESarawak commented: “Being the exclusive contributor will definitely help us to position Sarawak better. However, what is important is growing the human capital with highly qualified legacy impact association members. ICCA has been supporting our efforts to change the narrative of business events for the past 6 years. Our long-term collaboration is with associations who are vital stakeholders with a pivotal role in developing our key economic sectors in Post Covid-19 Development Strategy 2030.”