Sarawak Makes History by Winning Most Business Events in a Single Year
Press Room > 2020
Press Room > 2020
The business events industry in Sarawak, a state located in East Malaysia considered to be a second-tier conference destination, has secured the highest number of business events in a single year in 2019 – estimated to anchor more than RM90 million in direct delegate expenditure (DDE) from the spending of flights, accommodation, meals and entertainment.
Aside from assessing the economic value to Sarawak, the secured collective of meetings, incentives, conventions and exhibitions were also assessed under its Legacy Impact Assessment which pointed 965 potential impacts for Sarawak.
The Legacy Impact Accessment introduced by Business Events Sarawak or BESarawak, the state’s convention bureau is for the business events industry to fulfill a bigger purpose than just putting value on business and financial benefits, but also to leave a legacy.
Events are assessed against the 7 Key Focus Areas (7KFA) of urban development and re-development, industry development, social, environmental, agricultural and service and digital economy.
In addition to celebrating the triumphant wins and scoring, BESarawak has also announced that the figures associated with the bid wins such as delegate attendance, days and expenditure has surpassed the bureau’s expectation and target. According to their survey, 72.4 percent of delegates extended their stay post-convention with a satisfaction scoring of 98.4 percent.
Stated by the chairman of BESarawak, Tan Sri Dato Sri Dr. Muhammad Leo Toyad last year’s success in securing the highest number of business events indicate the actual strength of this industry on the state’s economy and is confident that the figures will increase exponentially.