Set to take place in June from the 21^st to the 23^rd, the forum is supported by the Sarawak Tourism Board. It will focus on ecotourism, gastronomy tourism, adventure travel and destination management. Also included are topics on wellness particularly on sensory nature activities and, digital marketing.

The three-day programme begins with a one-day destination experience through a choice of technical tours. This is followed by a conference and travel mart spread across two full days and networking opportunities throughout the programme.

“As the travel and tourism industry in the Asia Pacific region is seeing positive signs of recovery, the inaugural PATA Destination Experience Forum and Mart 2023 looks to highlight the best practices in destination marketing and destination management in support of a responsible and sustainable recovery for the region,”said PATA Chair Mr. Peter Semone.

Gastronomy tourism being one of the themes, Sarawak Tourism Board chief executive officer, Ms Sharzede Datu Haji Salleh Askor mentioned that the theme suits Sarawak perfectly, as the capital city Kuching has been recognised as the “City of Gastronomy” by the UNESCO Creative Cities Network in 2021.

Registration is now open for buyers, sellers, and conference delegates. Interested delegates can register now and enjoy a Super Early Bird Rate and receive a 15 percent discount off registration fees until February 15. Afterwich delegates can enjoy an Early Bird Rate of 10 percent discount until March 15.

For more information about the event, please visit www.PATA.org/pata-destination-experience-forum-and-mart-2023 or email Events@PATA.org.