Sarawak’s Business Events Total Economic Impact for 2021 is RM365 Million

Press Room > 2022

Sarawak, secured a total of 109 business events with an estimation of RM365 million in total economic impact with tax revenue of RM21.4 million and, approximately 28, 289 new job opportunities from 2020 to 2021.

In Business Events Sarawak’s latest performance report, the destination has secured at least 43,471 delegates over a total of 160,142 delegate days worth RM 193.7 million in direct delegate expenditure. In terms of physical-to-virtual conversions, 34 events worth RM105.5 million in total economic impact have been converted, forfeiting the arrival of over 12,000 delegates, RM57.3 million in direct delegate expenditure and 8,370 new job openings.

Despite several events being converted to virtual, these figures are a statement of achievement for Sarawak as the destination continues to recover from the pandemic. Various initiatives were implemented to support recovery efforts that keep the destination active in the national and international scene: such as the provision of education for the local industry; a proactive approach to collaborating with stakeholders of varying levels; and Sarawak’s attractive incentivised packages for local, national, and international business events planners.

Sarawak made all the right moves to attract business events planners during the most fragile of times. In March 2021, BESarawak launched its incentivised packages to support the sector’s recovery efforts and provide valuable financial and in-kind support to planners.

“The incentives and comprehensive support offered are integral to the sector’s rehabilitation,” asserted BESarawak’s chief executive officer,  Ms.Amelia Roziman.

She further  added: “Most importantly, these offers are appealing to planners and catering to today’s event needs. Beyond incentives, our team continues to provide pre and post event support to ensure the best possible client experience that reflects Sarawak’s hospitality.”

Sarawak recently entered phase four of Malaysia’s national recovery plan, forecasting a positive restart for business events and a better outlook for the sector as a whole.

For 2022, BESarawak will continue to place destination development high on its priority through promoting legacy impact and mobilising Sarawak’s covid-19 business events mitigation and recovery plans.