Seoul Convention Bureau: Walking Towards New Normal in the MICE Industry

Press Room > 2020

Seoul a metropolitan city with a population of approximately 10 million people is entering a new phase of countermeasures against the COVID-19 that is: Distancing in everyday life.

Residents are expected to continuously follow the guidelines of personal hygiene routine such as washing hands, wearing facial masks and keeping a minimum of one-meter distance from others. Drive-through screening centers are still fully operational in the city as well as, walk-through ones.

Image of Seoul City by Seoul Metropolitan Government.

Seoul City is in the process of forming a hospital system with governments within the vicinity to control the number of patients overfilling hospitals in a certain area. These measures appear, to prepare the city, to defend itself in fighting smaller battles more quickly and effectively on a long-term base.

In the meantime, the Seoul Convention Bureau (SCB) has introduced safety measures to support its PLUS SEOUL program for MICE participants. Hygiene and safety in the MICE industry especially when it comes to face-to-face interaction are the fundamental elements in the program. Newly added PLUS SEOUL support options include Infection-free Zone and Reassuring Package. International conferences and exhibitions will be able to organise their events in the Infection-free Zone and, keep it sanitised for the days while hosting the event in Seoul.

The Reassuring Package provides comfort and care services from the arrival of the participants till departures beginning with international conference participants. It includes assistance services for translation and interpretation, emergency medical situations, reservation and more. Assistance will be offered in person where it is necessary while, most of the services are offered over the phone.

Seoul MICE industry is also expanding into the digital world.  Several conferences and exhibitions in the city have opened their events and welcomed participants online with many more are on its way.

We will be seeing the Seoul Convention Bureau dedicating more of its effort towards a digital MICE industry while securing safety measures on the ground.