Back row: Oliver Chong, Assistant Chief Executive (Designate), International Group, STB; Melissa Ow, Chief Executive, STB; Alex Hungate, President and Group COO, Grab; Alejandro Osorio, Singapore Managing Director, Grab; Front row: Juliana Kua, Assistant Chief Executive, International Group, STB; Yee Wee Tang, Group Managing Director of Operations, Grab, at the MOU signing ceremony.

Through a newly signed Memorandum of Understanding, both organisations aim to attract more international visitors and drive tourism spend, while delivering seamless and authentic travel experiences in the city.

As part of the collaboration, STB will act as the gateway connecting Grab with tourism partners across Singapore for closer collaboration.

According to STB, the insights gained from these partners, combined with Grab’s demand generation tools and marketing capabilities, will help drive greater footfall and tourism spending throughout the island thus, benefiting a wide array of local businesses and experiences.

One key initiative will be the enhancement of the Grab Travel Pass, a convenient bundle offering discounts on Grab transport and services in-country.

Available to all international travellers visiting Singapore, the Travel Pass simplifies travel planning and improves on-ground mobility, delivering greater value to travellers while driving growth for tourism partners.

Leveraging on Singapore’s strength as a hub for global and regional events, the partnership will also see Grab collaborating with STB and event organisers to elevate the overall event experience through its mobility, food and financial services which are widely used by both leisure and business travellers.

In the first six months of this year, Singapore recorded 8.33 million international visitor arrivals with SGD8.07 billion in tourism spend in the first quarter of 2025.