Society of Incentive Travel, the global voice of the incentive travel industry has entered into a strategic partnership with Hilton, the global hospitality company. Through the partnership, Hilton will play an active role in the SITE community as well as, participating in global events and integrated marketing efforts of SITE.

The hospitality company will also host SITE Classic which is slated to be held from September 8 to 11 this year.

“SITE Classic is SITE Foundation’s flagship fundraiser, generating hundreds of thousands of dollars in support of our research, education and advocacy programs, on behalf of the incentive travel industry, “said Terry Manion, president of SITE Foundation.

At the same time, the strategic partnership provides Hilton with the opportunity to engage with SITE members through live and on-line events and various communication platforms, including SITEGlobal.com.

“Hilton is excited to grow our partnership with SITE and continue our mission of listening to and expanding our audiences and offerings in innovative ways to meet the evolving industry landscape,” said Vito Curalli, Hilton’s executive director, international sales & industry relations.