International Congress and Convention Association have forecasted that China is likely to become a primary MICE destination in the 21st century. Although China’s MICE industry is in the infancy, it is rapidly growing, and considered the most valuable sector in the tourism industry of the country. The Guangzhou MICE and Leisure Tourism Fair -a thematic show of the China Guangzhou 11th International Leisure & Recreation Expo (GILE) is specifically organised to meet the market demands of Guangzhou’s industrial development

This year, GILE covering 100,000 square metres of planning area with up to 500 booths is estimated to attract over 200 related enterprises to participate in the fair. China Import & Export Fair of the Pazhou Complex shall again be the venue for the Guangzhou MICE and Leisure Tourism Fair which will be from March 1 to 3.

The fair is being sponsored by Guangdong Enterprises Association for Foreign Economic Cooperation, GD-HK Economic & Information Exchange Association, Hong Kong Grandeur International Exhibition Group Limited and Asian Association of Entertainment Venue Owners.