TCEB and THAI Collaborate to Market and Attract MICE Travellers from Asia and Europe

Press Room > 2023

Thailand Convention and Exhibition Bureau has signed an agreement to work with Thai Airways International Public Company Limited, to market meeting and incentive business through trade shows and road shows. The target is; quality meeting and incentive travellers from Asia and Europe.

The two parties expect the collaboration will attract at least 500,000 travellers and generate 33 billion baht in revenue.

“We will focus first on overseas market of meetings and incentive travel. This sector has been a huge market source of travellers for Thailand since the middle of this year. Our targets are both short-haul market in the Asia Pacific region and the long-haul one in Europe. The particular focus is the markets where THAI and THAI Smile Airways operate flight services, for example Europe, India, Australia, Japan, Korea, China, Hong Kong, Taiwan, Philippines, Singapore, Indonesia, Malaysia, Lao PDR, Vietnam, Cambodia and Myanmar,” said Mr. Chiruit Isarangkun Na Ayuthaya, president of Thailand Convention and Exhibition Bureau.

The major global trade shows for meetings and incentive travel sector are IMEX Frankfurt 2023 in May in Germany, IT&CM Asia and CTW Asia-Pacific 2023 in September in Thailand, IMEX America 2023 in October in the US and IBTM World 2023 in November in Spain.

While for the road shows, the first targets are Cambodia and Vietnam. In May there will be planned road shows in Sydney and Melbourne.

More pro-active marketing activities are in the pipeline for TCEB’s overseas representatives to tap into; India, Singapore, Europe, United Kingdom and China once the circumstances permit.

Currently, TCEB has overseas representatives in seven potential markets such as Australia, United Kingdom, Europe, North America, India, Singapore, Japan and China.