TCEB-Business CLMV Road Show 2019 Delivers Record Results for Thai MICE industry

Press Room > 2019

The Cambodia, Laos,Myanmar and Vietnam (CLMV) road show generated nearly 70 new leads, valued at about THB 400 million (approximately US$ 12.5 million) in revenue, on business events originating from Cambodia, Myanmar and Vietnam between January and March this year.

Leads were from the ‘Fly and Meet Double Bonus – Redefined’ and ‘ASEAN+6 Visitor Privilege’ campaigns.

Nichapa Yoswee, TCEB’s senior vice president-business, said: “Leads from the Cambodia, Myanmar and Vietnam road show events have exceeded our expectations in terms of leads and now the real work begins converting those leads into business.

“We are pleased to see results from our “Fly and Meet Double Bonus – Redefined” and “ASEAN+6 Visitor Privilege” campaigns. The response from CLMV countries has been very gratifying and gives us something to build on,” she added.

Left: Nichapa Yoswee, TCEB’s Senior Vice President-Business at Thailand MICE Road Show 2019 in Hanoi, Vietnam.

In total meeting and incentive (MI) leads from Cambodia totalled 13 groups with 1,681 participants from the beverage, pharmaceutical, insurance and direct selling industries, with an estimated revenue of THB 122 million.

MI leads from Myanmar totalled six groups with 580 participants from medical and agricultural industries, valued at about THB 42 million in revenue. While from Vietnam, MI leads totalled 28 groups with 2,810 participants from the pharmaceutical, medical, banking and media sectors, valued at an estimated THB 203 million in revenue.

For exhibition (E), leads from Myanmar totalled seven groups, each with at least 10 trade visitors, with an estimated of THB 5.46 million in revenue. They have signed up for business negotiations at international exhibitions organised in Thailand, in the medical and pharmaceutical, food processing and packaging, retails, logistics, sport and tourism industries.

Vietnam leads totalled 15 groups with 250 participants for food and agriculture, construction, infrastructure, health and wellness, retails, lifestyle and automotive trade exhibitions estimated revenue of THB 20 million.

‘Fly and Meet Double Bonus – Redefined’ campaign is in partnership with Bangkok Airways. The benefits of this campaign include: financial support; fast-track immigration; service at Suvarnabhumi airport; cultural performances; meet-and-greet services; one free air ticket of every 30 tickets purchased; pre-assign group seating; priority boarding and; extra baggage allowances.

To qualify, each group must comprise at least 30 persons, fly to Thailand on Bangkok Airways, stay for at least two nights, or hold an event at a venue recognised by the Thailand MICE Venue Standard (TMVS) or at a registered hotel. Application is open from now until 31 August 2019, with travel completed by 30 September 2019.

The ‘ASEAN+6 Visitor Privilege’ campaign targets Business Mission Organisers (BMO) including chambers of commerce, federations, trade associations, industrial publications and non-profit organisations seeking, to enhance their member’s business opportunities through trade shows.

In order to qualify for the campaign, there must have at least 10 persons in the delegation and hailing from the ASEAN+6 countries of Brunei, Cambodia, Indonesia and Laos, Malaysia, Myanmar, Singapore, Philippines, Vietnam, China, Hong Kong, Macau, Taiwan, Japan, Korea, India, Australia and New Zealand. At the same time, must commit to three meetings per person or, a total of thirty meetings across the group.