TCEB-Business’ Effort to Position Thailand as an Exhibition Hub of ASEAN is shaping up with 2019 One of the Best Years

Press Room > 2019

This year sees, Thailand hosting the 86th UFI Global Congress, from November 6 to 9 in Bangkok welcoming more than 400 of the global exhibition industry’s movers and shakers. In total, 22 international exhibitions held in Thailand during 2018-2019 were certified by UFI the global association of the exhibition industry, representing the highest number of UFI-certified exhibitions in ASEAN.

TCEB also supported and won bids for 17 new international exhibitions in 2019 – a record number with more than half being focused on Thailand’s 10 S-Curve industries. They include: four events on smart devices from China, Singapore and Malaysia; one event on digital from Germany; an event on energy from Singapore; two food events from Thailand; and one each on logistics and health from Thailand.

In the pipeline, TCEB-Business is also eyeing an additional 22 possible events, mostly focusing on the 10 S-Curve industries including three digital events, two food events and two events each on energy, smart devices and logistics.

According to Nichapa Yoswee, TCEB’s senior vice president-business, new trends are emerging where international organisers are utilising Thailand as a gateway to the ASEAN region and are, keen to explore the many business opportunities provided by the Thai government’s ‘Thailand 4.0 – EEC’ (Eastern Economic Corridor) initiative; which is considered ASEAN’s largest in terms of investment values and development potential.

These include prestigious events such as CEBIT ASEAN Thailand (Digital) from Germany, Infocomm Southeast Asia (Smart Devices) from Singapore, ANDTEX (non-woven material for the manufacturing industry) from the United States and SILMO (Optical) from France.

New events that are returning for the second consecutive year in 2019 include CEBIT ASEAN Thailand, Bangkok Beauty Show (Health Tourism) and Medical Devices ASEAN (Integrated Medical Service).

She added, this record setting performance is driven partly by TCEB’s ‘360 Degree Exhibition Success’ campaign. The ‘Exhibiz in Market scheme’ has so far supported six national pavilions at various exhibitions in Thailand, including in China at CEBIT ASEAN Thailand, LED Expo and METALEX; South Korea at Propak Asia, SILMO and Medical Devices ASEAN; Singapore at Infocomm Southeast Asia; Malaysia at CEBIT ASEAN Thailand; Taiwan at Propak Asia and Medical Devices ASEAN; and the United Kingdom at Propak Asia.

The ‘ASEAN+6 Privilege’ element assists business missions in bringing trade visitors from ASEAN+6 countries, including China, to Thailand for business meetings during exhibitions held in the Kingdom.  Recently TCEB confirmed 250 trade visitors from Vietnam for business meetings at trade shows on food and agriculture, construction, infrastructure, health, retail, lifestyle and automotive events. Also confirmed are 70 trade visitors from Myanmar for business meetings at trade shows on medical and pharmaceutical, food processing and packaging, retail, logistics, sports and tourism.