TCEB‘s New Online MICE Intelligence & Resource Centre Elevates Thailand’s Advantage in MICE to a New Height
Press Room > 2019
Press Room > 2019
The MICE Intelligence & Resource Centre which is accessible to suppliers, organisers and all players involved in the MICE industry is available at TCEB’s website, www.businesseventsthailand.com
“The MICE Intelligence & Resource Centre reflects Thailand’s move forward to providing MICE operators with actionable and insightful information they can use to devise concrete business plans,” Jaruwan Suwannasat, director of TCEB M2I department.
According to the director, TCEB adopted MICE intelligence and data analytics to respond to the changes taking place in the MICE industry, and with the MICE Intelligence & Resource Centre the bureau, will be able to work closely with operators to elevate the MICE sector in a sustainable and evenly distributed manner.
She added, the MICE Intelligence & Resource Centre also reflects the role TCEB has taken on as a thought leader under its new ‘Thailand Redefine Your Business Events’ branding, in which it seeks to help drive change and new ideas for the industry.
The MICE Intelligence & Resource Centre is aimed at supporting all target groups from entrepreneurs, businessmen, students and the public. The initiative is part of a six-part strategy under Thailand’s three-year MICE Intelligence and Innovation Strategic Plan of 2019 to 2021.
In developing the new centre, TCEB M2I worked closely with leading global partners including the World Bank, Pacific Asia Travel Association, Frost & Sullivan, a business consulting firm involved in market research and analysis, and media intelligence firm Meltwater Singapore.
Through the MICE Intelligence & Resource Centre, MICE professionals from across the industry can have access to: MICE Insights for in-depth analysis on business trends and new opportunities; Industry Coverage of the latest insights and trends on Thailand’s 10 S-Curve industries of Future Automotive, Smart Device, Health Tourism, Biotechnology, Food Processing, Robotics, Aviation and Logistics, Bio-fuel and Chemical, Digital, and Integrated Medical Service; Publications Centre which is TCEB’s e-Library platform; MICE Business Tools a portfolio of MICE business tools and apps available to foster engagement between event organisers and event attendees. These include event analytics, business matching, survey and event registration and payment tools.