Thailand Eyes Global Events for MICE Comeback Post Covid

Press Room > 2022

Thailand Convention and Exhibition Bureau has launched its bid to host a Specialised Expo 2028 in Phuket,  with the ambassador of Thailand to France, Mr. Sarun Charoensuwan submitting a Letter of Candidature to Mr. Dimitri S. Kerkentzes, secretary general of the expo’s governing body, Bureau International des Expositions in Paris.

Thailand’s bid feature Phuket as the host city. It will be known as EXPO 2028 Phuket to be co-hosted by Thailand’s Ministry of Public Health with the theme: Future of Life: Living in Harmony, Sharing Prosperity.

The event is expected to take place over a period of three months from March 20 to June 17, 2028, at Mai Khao area of Thalang district. It’s projected to attract 4.9 visitors with revenue estimated at 49.23 billion baht a contribution of 39.35 billion baht to Thailand’s GDP and, 9.5 billion baht in tax revenue with 113,439 jobs created.

Expo 2028 Phuket is the first of three mega-events that Thailand will be bidding with two others are: the 2026 and 2029 editions of the International Horticultural Exposition in Udon Thani; and Nakhon Ratchasima.

Three of these mega-events are estimated to generate combined revenue of more than 100.17 billion baht and to create more than 230,000 jobs.

Bids for the events, are the result of collaboration between TCEB, Thailand’s Ministry of Public Health, Ministry of Agriculture and Cooperatives, as well as three MICE cities in the country which include, support from the cities’ chambers of commerce and city chapters of the Federation of Thai Industries.

“When the mega-events are over, the respective expo sites will be adapted for continued and purposeful use. For example, there is great potential for the expo site in Udon Thani to be redeveloped into a commerce and investment centre serving the Greater Mekong Sub-region or a green space for the city,” stated the president of TCEB, Mr. Chiruit Isarangkun Na Ayuthaya