This year, Thailand Convention and Exhibition Bureau has set its target for the UK and European market at 91,200 visitors. This is more than three times the 27,080 recorded in 2022; and makes up 12 per cent of the total number of overseas MICE visitors, 760,000 are targeted for the year.

Thailand’s top five European markets in 2022 were; Germany, the UK, France, the Netherlands, and Italy.

At the recent IMEX 2023 in Frankfurt, Thailand netted 120 leads that may yield 61,141 overseas MICE visitors, of these 109 were for meeting and incentive groups, and 11 for convention groups.

Thailand Convention and Exhibition Bureau revealed that over the three-day show, Thai suppliers recorded 866 appointments with prospective overseas buyers, while TCEB had 94, bringing the total number of appointments to 960.

The leads are from over 10 countries including; Germany, UK, the Netherlands, Kazakhstan, USA, Mexico, and India.

At IMEX 2023, TCEB highlighted two upcoming events, these are the ICCA Annual Congress to be held from November 12 to 15 this year at Queen Sirikit National Convention Center, and the Annual Meetings of International Monetary Fund, and the World Bank Group scheduled for 2026 in Bangkok.

These are high-profile global business events that will boost Thailand’s credential as one of the world’s leading MICE destinations.