‘Work less, Win more’ Tops the Agenda for IBTM China’s 2019 Knowledge Programme

Press Room > 2019

Influential thought-leader, disruptor and marketer, Kevin Jackson, is the first in the line-up of exciting speakers for its 2019 event, which will take place in Beijing from 28-29 August 2019.

Kevin will present a session on day one of IBTM China’s Knowledge Programme titled: ‘Growing your business: work less, win more’.  He will be taking a creative approach to driving business growth through his innovative methods focus on engagement, participation and action and, ensuring that every communications solution involves a memorable and meaningful brand experience.

Nicole Ci, event manager, IBTM China, says: “We are delighted to announce Kevin Jackson as one of our keynote speakers for IBTM China this year. Kevin has a vast amount of knowledge and experience to share, as well as fresh and novel approaches to solving business challenges.”

“We’ve put together a packed programme of inspiring educational content for IBTM China this year. As ever, it includes a high calibre mix of speakers drawn from a diverse range of backgrounds, with topics specifically tailored to the Chinese meetings and events industry. We’re looking forward to some lively discussions and to continuing to further knowledge and discussion around the Chinese MICE industry.”

Other speakers include: Jin Peng, senior director at Mafengwo Travel, who will discuss product innovation for destination bureaus and future tourism trends; Zhang Fan, CEO at Mioji, who will explore how to create ‘must visit’ destinations; and Steff Berger, MD of VOBE, who will discuss the importance of effective communication in crisis management.

Some of the international exhibitors signed up to attend so far are Los Angeles Tourism & Convention Board, Melia Hotels, Visit Las Vegas South Africa National Convention Bureau, Busan Metropolitan City, Tourism New Zealand and Macao Trade and Investment Promotion Institute. Domestic exhibitors include Beijing Tourism, SIP Service Industry Development Bureau, Dalian Crowne Plaza Hotel, Jinling Hotels & Resorts.