The travel trade show completed its milestone anniversary event with record-breaking numbers. The tenth edition of ITB Asia closed at 77 percent growth from its inaugural edition with a record of 22,000 business appointments captured.
Over three days, the event hosted about 940 exhibitors from 113 countries – an 11 percent increase over the previous year. ITB Asia 2017 also welcomed its strongest ever buyer participation across the corporate, MICE and leisure sectors. Since 2014, ITB Asia has experienced a 1:1 ratio for exhibitors and buyers.
This year it featured new exhibitors such as the Rwanda Development Board, Tourism Tunisia, Promote Iceland, Tourism & Foreign Affairs Department of Almaty City, Republic of Kazakhstan, Jeju Convention and Visitor Bureau, among others. At the same time, exhibitors invested more in the quality of their booths, with Greece, Japan, Russia and Korea putting up impressive and engaging experiences.
“In view of ten years of ITB Asia, we’ve taken every effort to celebrate the past as well as to provide attendees with a useful view to the future. While we are very pleased with our achievements in terms of the quality and numbers, what brings us most satisfaction is bringing together all the different stakeholders across the industry to network and inspire each other. The relationships built and strengthened will continue to boost our efforts in making ITB Asia the region’s go-to event and a hub for unforgettable content and enriching experiences for many years to come”, said Katrina Leung, executive director of Messe Berlin (Singapore).
ITB Asia 2018 will be from October 17 to 19 at the Sands Expo & Convention Centre, Marina Bay Sands with the support of the Singapore Tourism Board and the Singapore Exhibition and Convention Bureau.
Press Conference by Marina Bay Sands, Tourism Tunisia and Rwanda Tourism
Business-to-Business Meeting with Exhibitors
