More wealthy Chinese are now travelling abroad. China’s Xinhua News Agency reported 43 percent of Chinese tourists visiting France are free independent travellers which will rise to 50 percent in 2019 and 70 percent to Australia.
While the Hong Kong’s quality outbound market is big according to the travel fair. The city was named, by UNWTO as the World’s 10th largest market by total outbound spending in 2016 and ranked among the top ten markets by per capita spending in 2017. Hong Kong outbound spending rose 5.8 percent to USD25.5 billion. Hong Kong up-market free independent travellers dominate the city’s outbound market, taking multiple holidays each year.
Launched over 30 years ago, the annual ITE Hong Kong is the city’s only travel fair. Its 2018 survey collected over 3,000 replies found 84 percent of ITE’s 90,000 public visitors are free independent travellers or travel in private tours.
ITE offers exhibitors B2B and B2C programs each with free and optional services which can include: promotions in pre-show e-newsletters; business matching for quick appointments between buyers and sellers; speaking opportunities; assistance in holding seminars; sponsorships; online and on-site advertising.