Monthly Archives

May 2024

Saudi International Halal Expo & Summit Returns for a Second Edition

By | 2024

Showcasing the latest development in the global halal market, the organisers of the exhibition, 1st Arabia Tradeshows and Conferences set the expo date of the second edition to take place from October 28 to 30 at the Riyadh International Convention and Exhibition Center.

The organisers aim to secure and connect more than 200 local and international companies during this three-day event, welcoming over 10,000 visitors from nearly 35 countries worldwide for an opportunity to conduct business meetings, attend lectures and explore new trends in the halal industry and halal certification.

While the expo serves as a platform to present the latest trends of the global halal market and to highlight the challenges the industry face in compliance with halal regulations and standardisation. The expo offers the opportunity to focus on the latest innovations, research, and progress within the halal industry.

At the same time, the expo also aims to spread and expand the awareness about the industry among the visitors by attracting major international bodies to share their knowledge, and to present their research and innovations.

This as well as to attract professionals from around the world, Muslims, and non-Muslims to establish business relationships with local, regional and international businesses.

“We believe that the support of local and international partners in the Halal industry and the food and beverage industry respectively, is very important to us and of great value to the exhibition. Our partners, play a great role in the continuation of the success of our event,” said Mr. Bilal Al Barmawi, chief executive officer and managing director of 1st Arabia Tradeshows & Conferences.

1st Arabia Tradeshows & Conferences is pleased to announce the partnership with MICE in Asia for the second edition, which is believed to be an important partnership and of added value to the Saudi International Halal Expo & Summit.

For more details and information to participate in the Saudi International Halal Expo & Summit, please visit www.saudihalalexpo.com

Davies Tanner Secures IBTM World Public Relations Account

By | 2024

Specialist business events communications agency, Davies Tanner, has retained the IBTM World account for a further two years following a highly competitive review process.

The new term will see Davies Tanner continuing to elevate IBTM World’s position as the original and leading live event experience for the global business events sector. Activity will focus on increasing brand awareness amongst new audiences and geographical territories, as well as driving an upweighted programme of brand and industry Advocacy, with Davies Tanner leading the implementation and delivery of the enhanced communications strategy.

In addition to its impressive portfolio of clients in the business events sector, Davies Tanner also has a strong advocacy network, through The Business of Events, its advocacy and industry engagement brand, which will also be used as part of the 2024 campaign.

Davies Tanner also recently launched sister agency, The Audience, which provides a dedicated offer for clients operating in the travel and tourism sector.

The agency’s approach puts audiences at the forefront of strategic planning and activations to deliver campaigns that grow awareness and create loyal brand advocates. Core services include public relations, social media, digital content design and creation, media relations, brand partnerships and influencer relations.

BESydney Shares Customised Event Smarts on its New Portal

By | 2024

The event planning portal was launched by Business Events Sydney to support event organisers to access tools, resources, and funding in hosting their business event in Sydney. Designed in consultation with customers who run small events and agents, to address the challenges they are facing during the event planning process. The portal supports all stages of the event planning process including researching, pitching, planning, budgeting, and marketing the event – all in one place.

Tailored to event sector requirements, users are also able to create custom supplier lists based on unique event preferences. The portal is created to be of benefit to smaller events which may not have an events team behind them. It also provides access to the Sydney Meeting Fund which supports business events between 100 to 500 participants or delegates with offers from AUD 40 per person.

There is also on the site a video guide to explain: navigation across the pitching and bidding process; researching and planning; and promoting the event; as well as boosting delegate attendance. Some of those tools have downloadable event marketing toolkits, video and image galleries, Sydney destination guides and presentation templates.

Conference meeting and incentive event owners can create a free account and access online resources here BESydney Event Planning Platform

ICCA and UN Tourism Commit to Meeting Industry Sustainable Development

By | 2024

The landmark partnership agreement sees ICCA recognised as the UN Tourism partner for business events across all UN Tourism platforms and initiatives. This collaboration recognises the influence and transformative potential of the business events industry and puts it, on the map, as a key driver for socio-economic progress across the world.

ICCA acknowledges that it is imperative to strengthen ties between the two organisations, and has worked tirelessly as an organisation for many years with the goal of creating this partnership, for the pivotal role business events play as an accelerator of economic growth, and legacy initiatives worldwide.

This collaboration with the UN Tourism has been a long-held strategy of ICCA. This is great news not just for our members but for the whole international associations meetings and events industry. We know how intrinsically linked the world of business events and tourism are, but this formal partnership gives us privileged access to each other’s communities,” said Mr. Senthil Gopinath, chief executive officer of ICCA.